Archive | May, 2013

High or low? Choosing a price-point for my self-published eBook

21 May

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When I launched FRY on Amazon back in March, I initially priced it at $2.99, which translated as about £2.06 in the UK.  For the first few weeks, it sold steadily on both Amazon.com and Amazon UK. Then after around three weeks, my UK sales started to pick up as it was swept into the orbit of some much more prominent books in my genre. By orbit, I mean that it appeared in the ‘Customers also bought’ category for these books, and by prominent, I mean Amazon top 100 books – top 10 at one point. I believe that this happened because I went free for a couple of days shortly after my book launched, which helped give my book more visibility, even if it didn’t lead to a sales bump at the time.

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I knew that FRY would not probably not stay in the orbit of these more prominent books forever, and noted that most of them were priced lower than mine. £1.99, or even 99p or less were quite common for books in my genre, so after the first month, I took a gamble and dropped the price right down to 77p (99 cents.) This definitely had an impact. I went from a best of around 20 sales a day, to 70 sales in one day (nearly all in the UK). Albeit temporarily, FRY rose to number 4 in psychological thrillers on Amazon UK, above some of my favourite authors.

And now? A few weeks on, I do not make more money at the lower price-point, but I do sell a lot more books and I reach a lot more readers, which is very important to me. As a writer, I want people to read and enjoy my book, and I also want to build an audience for the next one, May Queen Killers, which comes out next year. I also get more reviews, which have been overwhelmingly positive, and I’m sure this helps to convince readers to give FRY a go.

Many self-publishing gurus advise that you don’t drop your price, or attempt any other marketing tactics until you have a number of books out, but for me at least, the low price is working. For now. And of course, I can always change my mind. That’s the beauty of self-publishing. Nothing is set in stone.

Have you experimented with different price-points?  I’d love to hear about your experiences!

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