Interview with Marquita Herald, Author of ‘Boost your eBook Sales Success’

16 Jan

M. Herald

Over the coming weeks, I’ll be doing a series of interviews with self-published authors about their experiences of writing and publishing their own books, so it seems appropriate to start with Marquita Herald, who has just written a book about boosting eBook sales.

Marquita is a personal growth specialist, a top 50 Personal Development Blog Award recipient for ‘IGG Tips, Tools and Tantalizing Ideas’, and the published author of 4 books on the art of living your life by design. Her latest book, “Boost your eBook Sales Success – The Essential Guide to Online Marketing Resources for KDP Select and Beyond” is available now in all popular eReader formats from her blog or from Amazon.

Aloha, Marquita! You live in Hawaii, don’t you? What’s it like living in paradise?

Yes, I live in Maui. It’s expensive and, unless you’re a tourist looking for souvenirs, shopping options definitely leave something to be desired. But it is also beautiful, the people are genuinely friendly, and the weather is mild year round. I’ve lived here most of my life so it really just seems like home to me. I’m only reminded of the distinctive nature when people ask me what it’s like to live here.

Why did you choose self-publishing?

I’m an entrepreneur at heart so I love the flexibility, challenge and opportunity to control my own destiny.

Would you consider a publishing deal, if you were offered one from a traditional publisher?

I’ve learned to never say “never,” so I’ll just say it would depend on the circumstances, and on my ability to play an active role in the decision making process.

Your latest book ‘Boost your eBook Sales Success’ should be of interest to anyone reading this blog. Can you tell us more about it?

Fundamentally it’s a “no fluff” roadmap for authors to develop the mindset they need to bridge the gap between art and entrepreneurship.

Writers will learn how to identify and reach their target audience, how to develop a marketing plan (yes, you need one), and strategies to spread the word about your book. There are also resources for author interviews, book reviews, advertising and promotion.

I’ve highlighted Amazon’s KDP Select in the book because there continues to be so much misinformation floating around about the program. While I’m not pitching the program, I have attempted to offer a perspective on how the program can be used as a springboard to future success.

Last but not least, the book also includes the most extensive list of websites and blogs ready to promote your eBook Amazon KDP Sales “free” days you’ll find anywhere, and each listing includes the site description, submission guidelines and a “hot” link directly to the submission page. Many of these sites promote a variety of genres and offer a wide range of promotional opportunities, so the resources are valuable whether or not you’re participating in KDP Select.

Like many self-published authors, I have a whole (virtual) bookshelf of books on ePublishing. What’s different about yours?

For one thing you’ll find no rules. When I first started blogging I made myself crazy trying to do everything the “gurus” said I must do or risk certain failure. I’ve also found a lot of that same style in self-publishing and associated marketing materials. In self-publishing, just like in life, to succeed you have to find the courage to listen to your heart and discover the way that is best for YOU.

In my book I share my own experiences – including the mistakes, provide plenty of information and resources, along with a hefty dose of motivation and encouragement to be willing to find your own unique path.

The other thing that sets this book apart is my emphasis on developing the right skills and mindset to treat your writing not only as your art, but as your business.

What’s your top tip for someone like me, who’s just on the verge of self-publishing their first book?

As tempting as it is to say “just go for it.” I’d have to say to start thinking about your brand identity now. It doesn’t matter that your book is not ready. Your brand is not your product. Your brand connects you to your readers on an emotional level. It’s what you stand for, it’s what makes you stand out from the crowd, and it’s your purpose. It’s not your features.

Did you make any mistakes when you published your first book? What would you not do again?

It really is what I would do more of … I’d make more mistakes, faster. There’s a pretty big learning curve associated with self-publishing, so it’s natural to look for feedback from those who are more experienced. There’s nothing wrong with asking for advice, but it can become a stall tactic. The sooner you find the courage to commit and take action – and be willing to experiment and make mistakes you can learn from along the way – the more confident you’ll become and the faster you’ll grow.

You also run a blog, don’t you? Can you tell us more about it?

I launched my blog, IGG – Tips, Tools & Tantalizing Ideas a little over 2 years ago, and my passion is motivating readers to accept that they have the power to create their own life  experience. This mission is very personal for me because I grew up surrounded by people who viewed themselves as hapless victims; so from a young age I dedicated myself to mastering resiliency, and sharing with others how to develop those skills that enable us to not only embrace change and take responsibility for their own life choices, but to bounce back from adversity stronger than ever.

Thanks for appearing on the blog, Marquita and good luck!

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‘Boost your eBook Sales Success’ is now on sale at Amazon. You can also purchase it from Marquita’s blog, where it is available in 3 formats – .mobi, .ePub and PDF. For a limited time, you can also get a bonus gift. If you buy the book, you can also sign up for a free monthly newsletter with updates of the resources, plus additional tips on marketing, publishing and author branding.

Do you have any questions for Marquita about her book, or her blog award ?

 

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4 Responses to “Interview with Marquita Herald, Author of ‘Boost your eBook Sales Success’”

  1. Marquita_Herald (@Marquita_Herald) January 17, 2013 at 3:24 am #

    Aloha Lorna, just wanted to stop by and say thank you for hosting me here on your new blog! I’m so happy to have the opportunity to work with you and connect with your readers. I’ll stop back by tomorrow and will be happy to answer any questions that come up. Thanks again!

  2. Lorna's Voice January 22, 2013 at 8:21 pm #

    Nice interview and great information, especially for me–recently self-published and making lots of mistakes along the way!

  3. lionsdirectory.com May 21, 2013 at 6:14 pm #

    Very great post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed browsing your blog posts. In any case I’ll
    be subscribing in your feed and I’m hoping you write once more very soon!

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